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Hogg, Margaret K.: Garrow, Jade:
Gender, identity and the consumption of advertising.
[2003]
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Garrow, Jade (1)
Hogg, Margaret K. (1)
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advertising
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advertising effect
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consumer behaviour
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gender
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gender difference
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gender role
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group interview
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identity
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information acquisition
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information processing
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man
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research report
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periodical article
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2000-2009
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english
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Qualitative market research
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